VISION AND MISSION

SAB Ltd's vision is: To be the most admired company in South Africa: Partner of choice; Investment of choice; Employer of choice.

Our mission is: To own and nurture local and international brands which are the first choice of the consumer.

VALUES

• Our people are our enduring advantage
  • The calibre, passion and commitment of our people set us apart
  • We value and encourage diversity
  • We select and develop people for the long term
  • Performance is what counts
• Accountability is clear and personal
  • We favour decentralised management and a practical maximum of local autonomy
  • Goals and objectives are aligned and clearly articulated
  • We prize both intellectual rigour and emotional engagement
  • We are honest about performance
  • We require and enable self-management
• We work and win in teams
  • We actively develop and share knowledge within the group
  • We consciously balance local and group interests
  • We foster trust and integrity in internal relationships
  • We encourage camaraderie and a sense of fun
• We understand and respect our customers and consumers
  • We are endlessly concerned with our customers' needs and perceptions
  • We build lasting relationships, based on trust
  • We aspire to offer the preferred choices of product and service
  • We innovate and lead in a changing world
• Our reputation is indivisible
  • Our reputation relies on the actions and statements of every employee
  • We build our reputation for the long term
  • We are fair and ethical in all our dealings
  • We benefit the local communities in which we operate