The new SAB Limited Corporate Identity was established and launched in July 2004. It retains the red, gold and white of the previous identity to retain our heritage, but includes the words "The South African Breweries Limited". The identity indicates a dynamic company, which is proud to reflect the "South African" in its name. The two crescents are reminiscent of the watermark left from the bottom of a glass - bringing to mind the indelible marks our company leaves on the South African landscape.

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SAB Ltd Logo